In the 1990s, Internet forum software, created running conversations with "threads".Threads are topical connections between messages on a virtual "corkboard".
The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users who did not have much experience with HTML or computer programming.
After a slow start, blogging rapidly gained in popularity. Senator Strom Thurmond, praised Senator Thurmond by suggesting that the United States would have been better off had Thurmond been elected president.
Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools: On 6 December 2002, Josh Marshall's blog called attention to U. Senator Lott's comments regarding Senator Thurmond. Senator Lott was eventually to resign his Senate leadership position over the matter. Lott's critics saw these comments as a tacit approval of racial segregation, a policy advocated by Thurmond's 1948 presidential campaign.
Others function as more personal online diaries, and others function more as online brand advertising of a particular individual or company.
A typical blog combines text, digital images, and links to other blogs, web pages, and other media related to its topic.