Thanks to new laws and evolving sexual mores, divorce rates were climbing.Around the same time, VHS and Betamax tapes became widely available, enabling people to record and watch themselves without needing to invest in prohibitively expensive equipment.Even if you never got a date, at least you got to talk to them.
Most smaller video dating sites shuttered, unable to compete with these new offerings’ efficiency and (relative) low cost.
”Clients are delighted by the novelty of being able to choose someone out of a book, watch them on a TV screen, and then have a neutral party find out if they want to date them, without being rejected face-to-face,” gushed a 1981 By 1985, Great Expectations had 17 franchises, and was pulling in millions of dollars.
Competitors got in on the game, offering local flavor.
“We’ve seen, in the past few years, this return to matchmaking—growing numbers of people who want humans to matchmake them, because they’re sort of fatigued with apps,” says Weigel.
“Video dating felt more like matchmaking.” There was a person in the room with you, asking you questions about you as though they really cared.